Let’s all just take a minute to recognize that we have survived this year and all the curve balls it has thrown our way. It is through adversity and challenging times that we grow and unlock untapped potential to push on – hopefully with a bit more wisdom, experience and a firmer foundation for 2017.
Even though this year has been tougher than most, there is so much to look back on and be grateful for. Here are some of the highlights for BLACK in 2016:
The South African Bikers Festival held at Kyalami in May was the powerhouse expo for us this year with over 24 000 visitors, 124 industry related exhibitors, 16 motorcycle manufacturers, 20 of Joburg’s finest food trucks. We had the opportunity to introduce our brand to people, showcase our products, gain valuable insights for market research for future products and did unbelievably well in terms of sales.
We also participated in other amazing expos such as the Gadget Show in Birmingham, England, the My Business Expo held in Cape Town as well as other expos such as Markex and SARCDA.
Rebranding the company
After a 23-year track record of successfully building a number one brand in South Africa, that journey came to an end as of the 1st of October 2016, BUT it paved the way for a new and very exciting beginning as we watched the exciting transformation into CSD BLACK Distribution.
Official launch of BLACK
We welcomed and hosted more than a 100 guests who attended our “Come with us BLACK to the future” launch here at the home of BLACK in early November. We were overwhelmed at the turn out for the event and it gave our customers an up-close personal look and feel on what they can expect from us going forward.
BLACK’s product offerings
Fred and Vivienne Black have worked tirelessly to design and manufacture a unique and diverse range of products such as;
- The Business Classic Range
- The Business Executive Range
- The Commuta Backpack
- The Explora, Adventura and Discovera Backpacks
- The Buzz Backpack Range
- The Blackpack Range
- The Young Generation Range
- The Move It Range
- And last but not least our beautiful Miss Black – Rose Bag that’s just flying out the door!
Not only has each and every employee reconfirmed their unwavering commitment to the new vision and direction of the company, they have spent the last three months of this year gearing their actions towards making things happen.
We have also received overwhelmingly positive responses and tremendous amounts of support from all of our business partners (old and new) as we move forward on this journey as CSD BLACK Distribution.
So as we draw to a close let us not forget that “every cloud has a silver lining”.
To everyone who has shared in our journey (old and new) we would like to wish you all a very Merry Christmas and a prosperous New Year.
We cannot wait to see what 2017 has in store for us.